Choosing the wrong website design company can cost you tens of thousands of rupees and months of productivity. Here are 7 critical factors to evaluate before you sign any contract.
1. Portfolio: Do They Have Proven Work?
A portfolio is your greatest window into a company's capabilities. Visit the actual live websites. Check how fast they load (use Google PageSpeed Insights), look at mobile responsiveness, and notice the quality of copywriting and UI design.
2. Reviews & Client Testimonials
Third-party reviews on Google Maps, Clutch.co, or LinkedIn are more reliable than testimonials on the company's own website. Look for patterns - are clients happy with their communication? Did they deliver on time?
3. Their SEO Knowledge
A beautiful website that nobody finds is worthless. Ask them directly: 'What SEO practices do you include in every website you build?'
- They should know Core Web Vitals (LCP, CLS, FID/INP)
- They should implement schema markup as standard
- Ask about their average PageSpeed score
4. Process & Communication
Look for agencies with a defined process: discovery call → proposal → design mockups → feedback rounds → development → testing → launch.
The best indicator of a future project experience is the quality of communication during the sales process. If they're slow to respond now, they'll be worse once you've signed.
5. Timeline & Realistic Expectations
Any reputable agency will tell you that a quality website takes at minimum 3–6 weeks for a business site. If someone promises a complete custom website in 5 days, that's a red flag.
6. Post-Launch Support
Ask about their maintenance packages. A good agency sees the relationship as long-term, not transactional.
7. Pricing Transparency
Demand a detailed breakdown: design cost, development hours, content migration, SEO setup, hosting setup, and monthly maintenance costs.
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