Mango Pulp WhatsApp Lead Generation Campaign
"A Meta Ads and WhatsApp lead generation campaign for mango pulp and cashew product enquiries across India."
The Story Behind The Work
A mango pulp product campaign needed to reach wholesale buyers, distributors, juice centres, ice cream manufacturers, bakeries, hotels and retail consumers across India without relying on a large sales team or established distribution network. The campaign used Meta Ads message campaigns with WhatsApp-first lead capture, manual CRM tagging and structured follow-up so every enquiry could be classified by buyer type, location, product interest, quantity intent and lead temperature.
The Challenge
Build awareness for a seasonal food product, qualify genuine B2B and B2C buyers at scale, and track every WhatsApp enquiry through a usable CRM process.
How We Solved It
We used Meta message campaigns with WhatsApp CTAs, broad food and business-owner audiences, product-specific creative, manual lead segmentation, sample-order follow-up and pan-India geographic demand tracking.
Real-World Growth
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