House of Bunkar — Ethnic Fashion & Digital Marketing
"Complete social media management, creative design, video editing, and high-reach Meta Ads campaigns for Banarasi sarees and ethnic wear in Pune."
The Story Behind The Work
House of Bunkar is a Pune-based home boutique offering an exclusive collection of Banarasi sarees, traditional suits, dupattas, and premium ethnic wear. The brand curates its collections from the weavers of Banaras, bringing traditional craftsmanship and elegant designs to customers for festive celebrations, weddings, and special occasions. Growthik Media partnered with House of Bunkar to manage its digital presence, strengthen brand awareness, showcase its collections through engaging content, and reach potential customers through targeted advertising.
The Challenge
House of Bunkar needed to establish a consistent, premium online brand presence on Instagram and Facebook, drive local awareness for its boutique in Bhoslenagar, Pune, and generate high-visibility footfall and inquiries for festive exhibitions like PULA Bazaar with cost-efficient media spend.
How We Solved It
Growthik Media implemented an end-to-end digital marketing approach: complete social media management with monthly content calendars, product-led creative designs highlighting Banaras craftsmanship, high-engagement Instagram Reels production, and targeted Meta Ads campaigns optimized for local Pune shoppers.
Real-World Growth
Our Approach: Complete Digital Marketing Management
Social Media Management
- •Complete Instagram and Facebook page management.
- •Social media content planning and monthly content calendars.
- •Post scheduling, captions, hashtags, and content optimization.
- •Brand consistency across all social media platforms.
- •Profile optimization and audience engagement support.
- •Promotion of new collections, festive offers, exhibitions, and product launches.
Creative Design & Content Creation
- •Professional product creatives for sarees, suits, and ethnic collections.
- •Promotional graphics and festive campaign creatives.
- •Instagram posts, carousel designs, and promotional banners.
- •Product-focused designs featuring colours, fabric details, pricing, and key selling points.
- •Consistent visual branding to showcase the boutique's premium positioning.
Video Editing & Reels Management
- •Instagram Reels editing and short-form video production.
- •Product showcase videos and collection highlights.
- •Promotional videos for exhibitions and festive campaigns.
- •Video editing with suitable transitions, typography, music, and visual storytelling.
- •Reels optimized for social media engagement and brand awareness.
Meta Ads Management
- •Facebook and Instagram advertising campaign setup and management.
- •Campaign planning for local awareness, reach, traffic, and engagement.
- •Audience targeting based on relevant locations, demographics, and interests in Pune.
- •Ad creative selection, copywriting, and campaign execution.
- •Budget monitoring and performance optimization.
- •Placement and audience performance analysis.
Brand Awareness & Local Marketing
- •Targeted campaigns to increase visibility among relevant audiences in Pune.
- •Promotional campaigns for exhibitions, pop-ups, and festive shopping.
- •Product-led content to communicate fabric quality and traditional craftsmanship.
- •Coordination of organic social media content with paid advertising campaigns.
Ongoing Digital Marketing Support
- •Connected daily activities to maintain a consistent digital presence.
- •Content planning, creative production, and paid campaign management.
- •Performance monitoring and strategic growth recommendations.
Campaign Highlight: PULA Bazaar Awareness Campaign
Meta Ads awareness and footfall campaign for the PULA Bazaar exhibition in Pune.
These results demonstrate the campaign's ability to generate broad visibility and engagement at a remarkably low media cost (₹3.13 CPM), reaching over 124,000 targeted Pune shoppers.
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