PCMC Lead Generation — Retirement Community Initiative
"Generating 40 leads for a retirement community initiative in Pimpri-Chinchwad, Pune through targeted Meta Ads reaching retired professionals aged 50+."
The Story Behind The Work
The objective was to generate relevant enquiries from retired professionals and individuals aged 50 and above across Pimpri-Chinchwad and surrounding areas of Pune. The campaign used Meta Ads to connect with the intended audience through a lead generation form, making it easier for interested individuals to share their details and express their interest. The geographical targeting included PCMC areas such as Pimpri, Nigdi, Akurdi, Sangvi, Wakad, Tathawade, Moshi and Charholi.
The Challenge
Reach a specific audience of retired professionals aged 50+ in PCMC with a relevant retirement community proposition, generate quality enquiries rather than generic clicks, and build a usable database for follow-up engagement.
How We Solved It
Growthik Media executed a focused Meta Ads lead generation campaign with precise PCMC geo-targeting, age-specific audience filters, and a structured lead form capturing retirement status, age group, professional background and residential area.
Real-World Growth
Key Business Objectives
- Generate enquiries from the retirement-age audience in PCMC.
- Reach retired professionals from government and private-sector backgrounds.
- Increase awareness among the target audience in selected localities.
- Build a database of enquiries to support future communication and follow-ups.
Our Approach: Complete Digital Marketing Management
Local Audience Targeting
- •Campaign focused on the PCMC region including Pimpri, Nigdi, Akurdi, Sangvi, Wakad, Tathawade, Moshi and Charholi.
- •Geo-targeting ensured ad delivery to audiences relevant to the initiative's geographical requirements.
- •Age filters set to 50+ to reach the intended retirement-age demographic.
Audience-Specific Lead Generation
- •Lead form collected retirement status, age group, professional background and residential area.
- •Information structured to help organise enquiries for further review and follow-up.
- •Qualification criteria built into the form to improve lead relevance.
Focused Campaign Execution
- •Meta Ads used to generate awareness and encourage prospective participants to submit details.
- •Direct lead generation flow minimised friction between ad click and form submission.
- •Campaign ran for 7 days (4–11 July 2026) with focused media spend.
Lead Data Collection & Nurturing
- •Campaign created a base of 40 enquiries for review and follow-up by the team.
- •Data captured provides foundation for continued lead nurturing and audience engagement.
- •Results inform future targeting refinements and campaign optimisations.
Campaign Performance: PCMC Retirement Community Lead Generation
Meta Ads lead generation campaign targeting 50+ retired professionals in Pimpri-Chinchwad, Pune.
These results demonstrate effective lead generation from a precisely targeted PCMC audience within a 7-day campaign window.
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